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	<title>Comments on: A9.com &#8211; Amazon&#8217;s Trojan Horse</title>
	<atom:link href="http://www.mcelhearn.com/2004/09/27/a9com-amazons-trojan-horse/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mcelhearn.com/2004/09/27/a9com-amazons-trojan-horse/</link>
	<description>Writings about more than just Macs, by Kirk McElhearn</description>
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		<title>By: Anonymous</title>
		<link>http://www.mcelhearn.com/2004/09/27/a9com-amazons-trojan-horse/#comment-106</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 20 Oct 2004 04:46:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcelhearn.com/wordpress/?p=39#comment-106</guid>
		<description>I have been using A9 and I have been enjoying it quite a bit.  I mainly use it for research purposes.  The history is very useful and I have employed it numerous time already.  

I can understand your apprehension regarding entering too &quot;personal&quot; of information.  For example, if I was going to be looking up some personal health information or if I was to be looking up Thai massage parlors, I would just make sure to use the standard Google search engine.  No need for Amazon to start recommending stuff to me based on that!

All in all, I think A9 is a great tool.</description>
		<content:encoded><![CDATA[<p>I have been using A9 and I have been enjoying it quite a bit.  I mainly use it for research purposes.  The history is very useful and I have employed it numerous time already.  </p>
<p>I can understand your apprehension regarding entering too &quot;personal&quot; of information.  For example, if I was going to be looking up some personal health information or if I was to be looking up Thai massage parlors, I would just make sure to use the standard Google search engine.  No need for Amazon to start recommending stuff to me based on that!</p>
<p>All in all, I think A9 is a great tool.</p>
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		<title>By: Anonymous</title>
		<link>http://www.mcelhearn.com/2004/09/27/a9com-amazons-trojan-horse/#comment-93</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Mon, 11 Oct 2004 23:15:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcelhearn.com/wordpress/?p=39#comment-93</guid>
		<description>&lt;p&gt;Fair enough - I guess for the very uneducated Netizen, this info may be helpful.  However, I&#039;d still have written about a9 as an example of something that already exists everywhere on the net, rather than as a new and dangerous threat to privacy.&lt;/p&gt;&lt;p&gt;And about the local bookstore comment - well yes, of course I meant walking in, asking if they have a title for you to peruse, and pay cash if you buy it.  This method is 100% anonymous and patriot act proof!  Like I said, anytime you use a credit card anywhere - Internet or not - you&#039;re buying patterns can be tracked - which has been the case for decades.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Fair enough &#8211; I guess for the very uneducated Netizen, this info may be<br />
helpful.  However, I&#8217;d still have written about a9 as an example of something<br />
that already exists everywhere on the net, rather than as a new and<br />
dangerous threat to privacy.
</p>
<p>
And about the local bookstore comment &#8211; well yes, of course I meant walking<br />
in, asking if they have a title for you to peruse, and pay cash if you buy it.<br />
This method is 100% anonymous and patriot act proof!  Like I said, anytime<br />
you use a credit card anywhere &#8211; Internet or not &#8211; you&#8217;re buying patterns can<br />
be tracked &#8211; which has been the case for decades.</p>
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		<title>By: Kirk</title>
		<link>http://www.mcelhearn.com/2004/09/27/a9com-amazons-trojan-horse/#comment-91</link>
		<dc:creator>Kirk</dc:creator>
		<pubDate>Sat, 09 Oct 2004 15:53:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcelhearn.com/wordpress/?p=39#comment-91</guid>
		<description>Yes, I have read Database Nation. Very interesting read. 

Re going to the local bookstore... Unfortunately, in the US, the Patriot Act can 
force booksellers to tell law enforcement agencies what books you&#039;ve 
bought... Unless, of course, you do it anonymously...</description>
		<content:encoded><![CDATA[<p>Yes, I have read Database Nation. Very interesting read. </p>
<p>Re going to the local bookstore&#8230; Unfortunately, in the US, the Patriot Act can<br />
force booksellers to tell law enforcement agencies what books you&#8217;ve<br />
bought&#8230; Unless, of course, you do it anonymously&#8230;</p>
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		<title>By: Kirk</title>
		<link>http://www.mcelhearn.com/2004/09/27/a9com-amazons-trojan-horse/#comment-90</link>
		<dc:creator>Kirk</dc:creator>
		<pubDate>Sat, 09 Oct 2004 12:51:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcelhearn.com/wordpress/?p=39#comment-90</guid>
		<description>Amazon is not &quot;hiding&quot; anything, but unless you read the fine print, you won&#039;t 
be aware of how they are linking your search history to your purchase history. 
Face it: you and me know what they&#039;re doing; it&#039;s obvious. I don&#039;t think the 
average Internet user knows, or even understands.</description>
		<content:encoded><![CDATA[<p>Amazon is not &quot;hiding&quot; anything, but unless you read the fine print, you won&#8217;t<br />
be aware of how they are linking your search history to your purchase history.<br />
Face it: you and me know what they&#8217;re doing; it&#8217;s obvious. I don&#8217;t think the<br />
average Internet user knows, or even understands.</p>
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		<title>By: Anonymous</title>
		<link>http://www.mcelhearn.com/2004/09/27/a9com-amazons-trojan-horse/#comment-89</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Sat, 09 Oct 2004 02:48:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcelhearn.com/wordpress/?p=39#comment-89</guid>
		<description>&lt;p&gt;I&#039;m saying &quot;Trojan Horse,&quot; is a pretty bad analogy - malware, original greek-style, metaphorically, or otherwise, because Amazon isn&#039;t hiding anything!  As you said in your article, they tell you they are doing this.  You can be similarly tracked on any website that uses cookies, and if you&#039;ve logged in, then the site can link the activity with your account (as you&#039;ve probably found out from running your site on Geeklog).  At least Amazon is telling you about it!  &lt;/p&gt;&lt;p&gt;This type of web technology is not at all new (relatively speaking) nor is it terribly unique, but your article seems to paint it as a ominous watermark in the destruction of our privacy.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I&#8217;m saying &#8220;Trojan Horse,&#8221; is a pretty bad analogy &#8211; malware, original<br />
greek-style, metaphorically, or otherwise, because Amazon isn&#8217;t hiding<br />
anything!  As you said in your article, they tell you they are doing this.  You<br />
can be similarly tracked on any website that uses cookies, and if you&#8217;ve<br />
logged in, then the site can link the activity with your account (as you&#8217;ve<br />
probably found out from running your site on Geeklog).  At least Amazon is<br />
telling you about it!  </p>
<p>This type of web technology is not at all new (relatively speaking) nor is it<br />
terribly unique, but your article seems to paint it as a ominous watermark in<br />
the destruction of our privacy.</p>
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		<title>By: Kirk</title>
		<link>http://www.mcelhearn.com/2004/09/27/a9com-amazons-trojan-horse/#comment-88</link>
		<dc:creator>Kirk</dc:creator>
		<pubDate>Sat, 09 Oct 2004 00:45:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcelhearn.com/wordpress/?p=39#comment-88</guid>
		<description>Trojan Horse, as in a gift from the Greeks that hides something within... I 
certainly didn&#039;t mean it in the malware sense. 

Allow me a bit of poetic license, perhaps?</description>
		<content:encoded><![CDATA[<p>Trojan Horse, as in a gift from the Greeks that hides something within&#8230; I<br />
certainly didn&#8217;t mean it in the malware sense. </p>
<p>Allow me a bit of poetic license, perhaps?</p>
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		<title>By: Anonymous</title>
		<link>http://www.mcelhearn.com/2004/09/27/a9com-amazons-trojan-horse/#comment-87</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 08 Oct 2004 23:56:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcelhearn.com/wordpress/?p=39#comment-87</guid>
		<description>Bugging your Internet usage? Gimme a break! (sorry John Stossel).  You use 
their service voluntarily!  That&#039;s like saying your friends are bugging your 
conversations when you talk to them.</description>
		<content:encoded><![CDATA[<p>Bugging your Internet usage? Gimme a break! (sorry John Stossel).  You use<br />
their service voluntarily!  That&#8217;s like saying your friends are bugging your<br />
conversations when you talk to them.</p>
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		<title>By: Anonymous</title>
		<link>http://www.mcelhearn.com/2004/09/27/a9com-amazons-trojan-horse/#comment-86</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 08 Oct 2004 23:47:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcelhearn.com/wordpress/?p=39#comment-86</guid>
		<description>&lt;p&gt;This is a pretty paltry worry compared to the other more commonplace and much more invasive tracking technologies that already exist in our consumer culture.  If you&#039;re &lt;b&gt;that&lt;/b&gt; worried about keeping your interests private, then I assume you don&#039;t use credit cards or have an ATM card, because if you do, you&#039;re wasting your clicks and keystrokes worrying about a9.  Ever read &lt;a href=&quot;http://www.amazon.com/exec/obidos/ASIN/0596001053/qid=1097265970/sr=8-1/ref=pd_csp_1/104-4160714-0382330?v=glance&amp;s=books&amp;n=507846&quot;&gt;&quot;Database Nation&quot;? &lt;/a&gt;(sorry - I couldn&#039;t resist...). Here&#039;s an easy low-tech way to ease your malaise - go visit and support a local bookstore!  It&#039;s 100% analog, and 100% anonymous!&lt;/p&gt;&lt;p&gt;In any case, if you are going to go to all the effort to write an article like that, at least get your terminology right - even if everything you say is true, a9 has nothing to do with a so-called &quot;Trojan Horse&quot; (look it up).  If it did, then every website that uses cookies would also be a Trojan Horse, and so, oh no!wait! That includes this one!  I&#039;m getting out of here now!&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>This is a pretty paltry worry compared to the other more commonplace<br />
and<br />
much more invasive tracking technologies that already exist in our consumer<br />
culture.  If you&#8217;re <b>that</b> worried about keeping your interests private,<br />
then I<br />
assume you don&#8217;t use credit cards or have an ATM card, because if you do,<br />
you&#8217;re wasting your clicks and keystrokes worrying about a9.  Ever read <a href="http://www.amazon.com/exec/obidos/ASIN/0596001053/<br />
qid=1097265970/sr=8-1/ref=pd_csp_1/104-4160714-0382330?<br />
v=glance&amp;s=books&amp;n=507846">&#8220;Database Nation&#8221;? </a>(sorry &#8211; I couldn&#8217;t<br />
resist&#8230;). Here&#8217;s an easy low-tech way to ease your malaise &#8211; go visit and<br />
support a local<br />
bookstore!  It&#8217;s 100% analog, and 100% anonymous!</p>
<p>In any case, if you are going to go to all the effort to write an<br />
article like that, at<br />
least get your terminology right &#8211; even if everything you say is true, a9 has<br />
nothing to do with a so-called &#8220;Trojan Horse&#8221; (look it up).  If it did, then<br />
every website that uses cookies would also be a Trojan Horse, and so, oh no!<br />
wait! That includes this one!  I&#8217;m getting out of here now!</p>
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		<title>By: Anonymous</title>
		<link>http://www.mcelhearn.com/2004/09/27/a9com-amazons-trojan-horse/#comment-58</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Sat, 02 Oct 2004 06:32:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcelhearn.com/wordpress/?p=39#comment-58</guid>
		<description>Here&#039;s another solution: Don&#039;t use it. Try this instead (I don&#039;t think many people know about this yet, but in my usage it&#039;s outperformed Google - with no ads to boot): http://conk.com</description>
		<content:encoded><![CDATA[<p>Here&#8217;s another solution: Don&#8217;t use it. Try this instead (I don&#8217;t think many people know about this yet, but in my usage it&#8217;s outperformed Google &#8211; with no ads to boot): <a href="http://conk.com" rel="nofollow">http://conk.com</a></p>
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		<title>By: Anonymous</title>
		<link>http://www.mcelhearn.com/2004/09/27/a9com-amazons-trojan-horse/#comment-56</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 01 Oct 2004 02:09:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcelhearn.com/wordpress/?p=39#comment-56</guid>
		<description>i appreciate that you have security concerns regarding personal information and data mining by A9.com, but imho the site is designed for individualized searches with a search history function built into it. complaining about this is akin to complaining that the plane you got on left the ground and landed somewhere else.  for somebody who is doing research (work, school, news, etc) this is a very valuable tool that allows you to track your search history.
re: your issues with security and privacy there are two very simple tricks to use to protect yourself:
1-don&#039;t use it, it is based on google technology, so use google.
2-disable cookies, or always clear your cookies.

dsk</description>
		<content:encoded><![CDATA[<p>i appreciate that you have security concerns regarding personal information and data mining by A9.com, but imho the site is designed for individualized searches with a search history function built into it. complaining about this is akin to complaining that the plane you got on left the ground and landed somewhere else.  for somebody who is doing research (work, school, news, etc) this is a very valuable tool that allows you to track your search history.<br />
re: your issues with security and privacy there are two very simple tricks to use to protect yourself:<br />
1-don&#8217;t use it, it is based on google technology, so use google.<br />
2-disable cookies, or always clear your cookies.</p>
<p>dsk</p>
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		<title>By: Kirk</title>
		<link>http://www.mcelhearn.com/2004/09/27/a9com-amazons-trojan-horse/#comment-53</link>
		<dc:creator>Kirk</dc:creator>
		<pubDate>Wed, 29 Sep 2004 10:27:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcelhearn.com/wordpress/?p=39#comment-53</guid>
		<description>You need to sign out when you get to Amazon&#039;s site - at the top, where it 
says Hello to your, click the If you&#039;re not XXX, click here link.</description>
		<content:encoded><![CDATA[<p>You need to sign out when you get to Amazon&#8217;s site &#8211; at the top, where it<br />
says Hello to your, click the If you&#8217;re not XXX, click here link.</p>
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		<title>By: Anonymous</title>
		<link>http://www.mcelhearn.com/2004/09/27/a9com-amazons-trojan-horse/#comment-50</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 29 Sep 2004 05:45:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcelhearn.com/wordpress/?p=39#comment-50</guid>
		<description>You say &quot;Another solution is to create a new Amazon account with a fake name and e-mail address. You don&#039;t need to enter credit card information before purchasing, so you can do this easily. When using a9, think of signing in under this bogus account, then, when you want to use Amazon to purchase items or get personal recommendations, sign in to your real account.&quot;  But when I created a new name for aol account and signed on, Amazon immediately greeted me by my real name.   I take it you  have to get a new computer--a new email account isn&#039;t enough.
</description>
		<content:encoded><![CDATA[<p>You say &quot;Another solution is to create a new Amazon account with a fake name and e-mail address. You don&#8217;t need to enter credit card information before purchasing, so you can do this easily. When using a9, think of signing in under this bogus account, then, when you want to use Amazon to purchase items or get personal recommendations, sign in to your real account.&quot;  But when I created a new name for aol account and signed on, Amazon immediately greeted me by my real name.   I take it you  have to get a new computer&#8211;a new email account isn&#8217;t enough.</p>
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		<title>By: Kirk</title>
		<link>http://www.mcelhearn.com/2004/09/27/a9com-amazons-trojan-horse/#comment-41</link>
		<dc:creator>Kirk</dc:creator>
		<pubDate>Tue, 28 Sep 2004 10:40:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcelhearn.com/wordpress/?p=39#comment-41</guid>
		<description>Nick,

What troubles me is the convergance of store searches and web searches. 
Sure, I want Amazon to offer me the books I want, and the recommendations 
(based not on my searches, but on my past purchase) are often useful.

The idea of a store using web searches to recommend items is irksome. 
People search for many things on the web; they generally only search for 
books, CDs, DVDs, etc. on Amazon. The fact that Amazon is indexing your 
searches in order to recommend things remains disturbing, since your 
searches may be for things for which you don&#039;t want recommendations.

On Amazon&#039;s end, I find that this technique is not necessarily useful. I do web 
searches often when writing to find out how specific terminology is used. (I 
do a fair amount of writing for corporate customers, and check up on obscure 
terms be seeing which terms get more hits.) I really don&#039;t want Amazon 
recommending books to me on these areas, as it will be a waste of my time 
and theirs.

As for this site, registration is a convenience, not a requirement. It is provided 
with Geeklog, the software that runs the site, as a way of building community. 
If you want to register, your comments will appear under your name. Other 
than that, I&#039;m not using the other functions available (sending stories by e-
mail, etc.).</description>
		<content:encoded><![CDATA[<p>Nick,</p>
<p>What troubles me is the convergance of store searches and web searches.<br />
Sure, I want Amazon to offer me the books I want, and the recommendations<br />
(based not on my searches, but on my past purchase) are often useful.</p>
<p>The idea of a store using web searches to recommend items is irksome.<br />
People search for many things on the web; they generally only search for<br />
books, CDs, DVDs, etc. on Amazon. The fact that Amazon is indexing your<br />
searches in order to recommend things remains disturbing, since your<br />
searches may be for things for which you don&#8217;t want recommendations.</p>
<p>On Amazon&#8217;s end, I find that this technique is not necessarily useful. I do web<br />
searches often when writing to find out how specific terminology is used. (I<br />
do a fair amount of writing for corporate customers, and check up on obscure<br />
terms be seeing which terms get more hits.) I really don&#8217;t want Amazon<br />
recommending books to me on these areas, as it will be a waste of my time<br />
and theirs.</p>
<p>As for this site, registration is a convenience, not a requirement. It is provided<br />
with Geeklog, the software that runs the site, as a way of building community.<br />
If you want to register, your comments will appear under your name. Other<br />
than that, I&#8217;m not using the other functions available (sending stories by e-<br />
mail, etc.).</p>
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		<title>By: Anonymous</title>
		<link>http://www.mcelhearn.com/2004/09/27/a9com-amazons-trojan-horse/#comment-38</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Tue, 28 Sep 2004 02:37:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.mcelhearn.com/wordpress/?p=39#comment-38</guid>
		<description>Why are you troubled by this? Amazon already uses cookies and onsite-searches to make recommendations on future purchases. Now it&#039;s just broadening it for generic web searches. It should make their CD recommendations a lot better. 

Your employers / insurers can&#039;t judge you by your searches, any more than they can judge you by your Amazon wishlist, the mail you receive, or the places you shop (and if they already do this, A9 won&#039;t be changing anything). 

Google is said to be moving in this direction, as well, with personalized searches (so searching for &quot;pizza&quot; finds something near your area code, and searching for &quot;keyboard&quot; gives different results for musicians vs. techs). 

You can accept the mild privacy risks and reap the benefits, or stick with the luddite crowd that&#039;s still &quot;very disturbed&quot; about the potential for hackers getting them fired. 

Nick

PS I&#039;d have given more credence to your viewpoint if you didn&#039;t, yourself, solicit registration to Kirkville. What if hackers break into Kirkville and share these comments with my boss??? Paranoid, maybe, but don&#039;t warn readers about far-fetched risks from Amazon and then ask them to do the same thing for your site. </description>
		<content:encoded><![CDATA[<p>Why are you troubled by this? Amazon already uses cookies and onsite-searches to make recommendations on future purchases. Now it&#8217;s just broadening it for generic web searches. It should make their CD recommendations a lot better. </p>
<p>Your employers / insurers can&#8217;t judge you by your searches, any more than they can judge you by your Amazon wishlist, the mail you receive, or the places you shop (and if they already do this, A9 won&#8217;t be changing anything). </p>
<p>Google is said to be moving in this direction, as well, with personalized searches (so searching for &quot;pizza&quot; finds something near your area code, and searching for &quot;keyboard&quot; gives different results for musicians vs. techs). </p>
<p>You can accept the mild privacy risks and reap the benefits, or stick with the luddite crowd that&#8217;s still &quot;very disturbed&quot; about the potential for hackers getting them fired. </p>
<p>Nick</p>
<p>PS I&#8217;d have given more credence to your viewpoint if you didn&#8217;t, yourself, solicit registration to Kirkville. What if hackers break into Kirkville and share these comments with my boss??? Paranoid, maybe, but don&#8217;t warn readers about far-fetched risks from Amazon and then ask them to do the same thing for your site.</p>
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