Apple Needs People Who Understand Music
I don’t know where Apple is outsourcing the management of the iTunes Store, but they obviously need to find some people who know a bit about music. I’m a classical music fan, so I check what’s new in that part of the store regularly. Today, there is an album called Fuzzbox, by The Section Quartet – nothing remotely classical; in fact, if I click on the album, it shows the genre as Alternative. But the fact that it contains the word "quartet" makes someone think, "Oh, gee, it must be classical." This, of course, follows the listing of their single, Such Great Heights, for at least a month in new classical recordings. Granted, the group seems to be a string quartet, but that’s no reason to stick their music in the classical section. It’s like those String Quartet Tribute albums, that arrange music from bands like Led Zeppelin and Radiohead for string quartet. A kind of muzak of the Z generation…
Maybe it’s time to pay a bit more and find some people with musical experience to work on the iTunes Store. It makes Apple look, well, stupid.
Apple needs people or smarter machines. Every CD has producer’s notes or
whatever you call them. One does not have to
understand music in order to read these notes and categorize accordingly.
The problem is that Apple has outsourced too
much to dumb machines. When I send my feedback to Apple via their website
and I write about Compressor bugs, I receive a
thank you screen saying my feedback was successfully sent to the Bonjour
Team. Huh? This is probably why Compressor 3
is so buggy.
I passed a certification exam and received an Apple certificate but the cover
letter cheerfully congratulated me with earning
a wrong type of certification. I am grateful the certificate itself is in my name
and it shows the correct certification so I can
frame it.
The list goes on but I will not bore you any longer. The original post is just
another example of dumb machines that are
unable to read a CD blurb.
It seems everyone at Apple is in iPhone sales now. They are not even called
Apple Computer!