Amazon Launches Wearable Technology Store

04/30/2014

Amazon has launched a wearable technology storefront, feature categories such as Fitness & Wellness, Healthcare Devices, Wearable Cameras, Smart Watches and more.

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For now, there’s not a whole lot of stuff in the store, but it’s interesting to note that there’s an email address to “Sell your Wearable Technology Products.” Since it’s an email address, my guess is that it’s not aimed at individuals selling gadgets they bought and don’t use, but rather manufacturers.

I’ve written about some fitness trackers (here and here), but looking at this Amazon storefront, it’s pretty obvious that this is a product category that lacks a leader; or even a concrete concept.

As everyone awaits Apple’s mythical iWatch, this store could be a landing page for that device. But in the meantime, it shows just how the wearable technology market isn’t anywhere near mature.