The new Kindle ad is clearly taking on the iPad, showing two people sitting by a pool, one with a reflective device (which isn’t actually an iPad), and the other with a Kindle. The latter, a curvacious young woman, is happy with her Kindle in the sun, but pool-dude-in-a-t-shirt isn’t so happy with his reflective device. So be it.
What they don’t say, though, is that if you’re not in the sun, reading a Kindle is much more difficult than reading an iPad. I’ll grant that the Kindle has some advantages: you can read in the sun, or under a bright light (in fact, you had better have very good lighting), and it’s lighter. But for all-around reading, unless you’re going to read by a pool or on the beach, the iPad wins out.
Here’s the Kindle ad: