Ping is Dead; Finally

09/13/2012

While Apple presented a new iPhone, and new iPods yesterday, they certainly were in no hurry to announce that a feature that the company introduced with fanfare two years ago has been slated for its demise. Ping, Apple’s “musical social network” is shutting down on September 30. If you are not logged into your iTunes Store account, and click on the Ping button at the top of the iTunes Store window, you’ll see this:



All I can say is, it’s about time. I found Ping lacking when it started out, and it never changed much, but it is interesting to look at why Ping is a failure.

The closing of Ping will have one advantage: we’ll no longer ask ourselves how long until Apple shuts it down.