Why Doesn’t Apple Have a Mobile Version of Its Website?

Apple just sold 51 million iPhones in the last quarter. Yet they still don’t have a mobile version of their website.

If you’re looking at this on a computer, the images in this post should be about the size of an iPhone / iPod touch screen. Everything in them is tiny. Maybe not the big images in the center, but the words, and especially the navigation bar.


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Come on, Apple; I think you can figure out how to make a mobile web site. It’s 2014.

It’s worth noting that the Mac Pro page is designed to be fully responsive, with texts that are readable on an iPhone. (I don’t know why Safari won’t get rid of the footer though; it must have something to do with the very long scroll of the page.)

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7 replies
  1. Jay says:

    Two points.

    When Apple built the iPhone they touted the fact that it was the real web in your pocket. The full apple site is fully functional on their mobile devices.

    They have mobile apps to mimic the store functionality on these devices.

    Reply
  2. Daniel Nabavian says:

    This is just a guess, but I think it’s a stubborn decision on their part to leave it as is. The reason? The iPhone browser was designed so that you can view (and navigate) the web as it was intended to be on a desktop cpu. Using a responsive design for mobile would imply that the iPhone safari browser is not capable of dishing out a true desktop experience.

    Reply
  3. Gene says:

    I most often use a browser that let’s me spoof being Safari desktop so as to avoid mobile website hell. I want the actual website.

    Reply
  4. Darwin says:

    I don’t understand what the complaint is since Apple does in fact have a mobile app for the store that is very good on iPhone and even better on iPad.

    Reply
    • Kirk McElhearn says:

      I don’t mean just the store, I mean the entire website. Have you ever tried to navigate their support section on an iPhone? It’s very difficult.

      Reply
  5. darrenoia says:

    While it is surprising that Apple’s own web site doesn’t display very well on an iPhone, I think the real question should be: “why does anybody even create a mobile version of a web site in 2014?” They’re always inferior and frustrating to use (e.g ESPN). The whole brilliance of the iPhone was that you could have the real internet on your phone. I wish Apple would build in spoofing in mobile Safari so that you could override the mobile version and see the real thing.

    Reply
    • Kirk McElhearn says:

      How does my website look on an iPhone; if you’re not seeing the mobile theme, that is? I find it hard to read, and have to keep scrolling back and forth horizontally to read it of the font us big enough to read.

      Reply

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